Cat Launches the FW 17/18 collection
“GO BOLD OR GO HOME. BREAK THE RULES AND PURSUE THE UNEXPECTED. WE DARE YOU TO TAKE THE RISK AND #MAKEASCENE”
“Go Boldly” is the claim for the fall winter 2017/2018 collection by Cat footwear, that summerize almost 100 years of brand’s history. Through the campaign and the collection Cat speaks to darings and braves people, adventurous men and women; the urban trotter who loves travel, without care about the weather conditions, thank’s to a resistant and at the same times fashion shoe.
In order to launch the collection in the better way as possible Cat collaborated with talented individuals, who embody the unique attitude of the brand and whose stories authentically communicate the ethos of the GO BOLDLY campaign.
Italy is represented by Alessandra A.K.A The Priestess young and talented rapper. Her bigger desire is: to express herself and to be remembered thank’s her music.