It was in the 1980s, in the midst of the culture of the ”Paninari”, when the Think Pink  brand – owned by Man Socks Italia since 2011 – burst into the Italian sportswear scene, inspiring and revolutionizing the clothing of an entire generation of kids. Born in the late 70s in the mountains of Yosemite National Park, California, as a proposal for technical garments for young free climbers,Think Pink made positive thinking its philosophy.

Today, 40 years later, for the autumn-winter 2020/21, the iconic pink dot returns with a new look to accompany the brand’s nostalgics and conquer the new generations.


Sweatshirts, T-shirts, shirts, jackets and trousers are made, in some cases, in a combination of different fabrics such as a comfortable flannel or a light cotton twill, resistant nylon, warm fleece or a classic corduroy . Absolute novelty for 2020 is the Think Pink Lab hi-tech capsule that draws on the sports world by applying hyper-technological yarns to classic sweaters intended for daily use. The garments are made of technical polypropylene for the inside and wool / cashmere on the outside, to ensure lightness, breathability, while maintaining the maximum comfort and warmth of cashmere.

To complete the line we find garments made of 100% polypropylene: the lightest microfiber on the market, so light that it floats on water. It has thermal and resistance characteristics superior to natural and synthetic fibers and, completely hypoallergenic, it always remains dry on the skin.

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