Odlo, Haglöfs e Peak Performance: sfilata in alta quota
Basic Group is a distribution company that for more than 30 years dedicates itself to bringing high range outdoors brands to Italy. To present Odlo, Peak Performance and Haglofs new winter 2019-20 collections the agency decided to organise a high altitude runway in a very special location: the Piz Boè Alpine Lounge in Corvara. Despite the unpleasant wethear and the cold temperature, the models proved themselves more than up for the task. The various outfits changing helped to demonstrate that there is not a bad climate conditions, but only unsuitable clothing.
The first brand to show was Haglofs which collection was dedicated to the country traditions. The trekking and freeski products were designed to create a connection between the new technologies and the traditional Sweden “kurbits” style. In spite of the strong wind, the sporting underwear brand Odlo made its way through the catwalk with midlayer oufits of thermoregulatory leggings and seamless t-shirts which garantee comfort, isolation against cold in every situation and warming elements that can be activated via app. The great finale protagonist was Peak Performance, a Sweden label famous for its apparel and active skiing suits that well follow the curves of your body. Moreover, Peak Performance is constantly in the search for new sustainable technologies for its clothes.
The day after the event Basic Group, together with a bright blue sky, gifted us with a taste of the beautiful Dolomites, a ski experience and a hyke up the mountains on fresh snow.