PRESENTED THE 120TH EDITION OF FIERACAVALLI AT LONGINES GLOBAL CHAMPIONS TOUR
Founded at the end of the 19th century as a six-month equine market, this year Fieracavalli reaches the goal of 120 candles and has become the most important international event dedicated to the equestrian world, visited every year by 160 thousand fans from over 60 nations. The secret of this success? The ability to combine breeding, sport and business with tourism, entertainment and entertainment.
The undisputed protagonist in Verona is still the horse, with 3,000 specimens of 60 races from around the world brought to the fair in Verona by 35 breeding associations. At the fair, you can also find everything for the care and feeding of the horse, as well as equipment for riding. In the commercial pavilions, in fact, they exhibit over 750 companies from 25 countries, with the most prestigious international brands
During the four days dedicated to the event there are dozens of sports competitions on the calendar, but the most anticipated event is undoubtedly Jumping Verona, the only Italian leg of the Longines FEI Jumping World CupTM that brings the champions of international hurdles to the city. This year, also debuts the Grand Prix Fieracavalli, a competition that sees 120 fighters face each other, to celebrate the 120 years of the event’s history. There is also no lack of specialties related to the imagination of the cowboys, thanks to the Westernshow of Fieracavalli that organizes barrel racing, pole bending and team penning challenges. After the realization of the guide, “L’Italia a Cavallo” published together with the Touring Club and the patronage of the first master in Italy on equestrian tourism, Fieracavalli created Horse Friendly this year, the first certification that through its own brand signals and puts into network all the realities that have services for tourism in the saddle.
Fieracavalli also confirms a review always suitable for the whole family – just think that in 2017, Hall 1 was visited by over 20,000 children in just 4 days – thanks to educational and training initiatives for children, including baptism of the saddle, to get to the Golden Gala shows of Fieracavalli, with the stars of international equestrian art, or to the entertainment of the evening openings with “Le notti di Fieracavalli”.