PEAK PERFORMANCE presents REDEFINED
Peak Performance presented REDEFINED, a totally new way of developing sporty garment to live the city. The concept leaded to the realization of essential garments with minimal, functional and versatile design, perfect for outdoor activities and for people always on the move who have an active lifestyle.
Hence the idea of seeking real and genuine ambassadors, active people able to rflect this new concept that encloses PeakPerformance DNA and redefines it into something unique.
Meet Eve Izaak and Benni Allan.
EVE IZAAK. A running designer.
Eve Izaak has always answered the call of her artistic side. Originally from Stratford-upon-Avon in the Midlands, Eve moved to East London after graduating from university where she quickly established herself among the capital’s highly competitive creative scene.
As a graphic designer for Rapha, one of the world’s leading cycling brands, Eve specialises in publication design and type setting, and it’s her unerring eye for detail which has seen her thrive in the role. It doesn’t hurt that she’s also a keen cyclist who loves nothing more than getting out into the countryside on long weekend rides. In addition to cycling, Eve keeps fit by running 4-5 times a week, she likes to wear sports quality outfits, versatile gears to protect her from the elements such as wind and rain.
BENNI ALLAN. A biking architect.
Starting his days with a half hour cycle from his London home to office, Benni Allan believes in the freedom that life on the saddle gives him. As an architect and design lecturer, connecting with the environment around him is what he lives for.
Allan originally moved to the UK to study and to continue playing semi-professional football in Manchester, before relocating to the capital four years ago to work for a respected Camden-based architecture firm. As with most young urbanites, maintaining an active lifestyle is a top priority for Allan, who says that he rarely uses public transport. For Allan, cycling isn’t simply a great way to keep fit – it’s a means of staying connected with a city that’s constantly on the move. After all, as Allan believes, cities are invariably shaped by the people who truly experience them. “As an architect I aspire to make, and to create places that have an experiential quality that offers narrative and meaning to the people who use them. “I’m concerned with the ever-changing social and environmental issues we face today, and at the same time engaging with society both at an individual and a collective level.”