SO SPECIAL: UNDICI STORIE IN UN LIBRO DEDICATO ALLA PASSIONE PER LA CUSTOMIZZAZIONE
Firts preview of the project/contest So Special for Triumph. At Fonderie Milanesi in Milan met all the passionates, technicians and several Triumph lovers to celebrate the myth of the classics through the editorial and multimedial project dedicated to this world, from the Italian headquarter of the Hinckley’s company.
Here we tell eleven stories, potraist of eleven men – Triumph dealers – who have accepted the challenge of a contest, named the same as the project, and which will bring the winner to Eicma 2014 as a very protagonist of the fair.
Raffaele and Stefano Ferraro – dealers from Massa – were the very winners of the contest, chosen by the CEO of Triumph Motorcycles Limited Nick Bloor with Mark Wilsmore (Ace Cafe), Luca Budel (Sport Mediaset), Roberto Ungaro (Raiders), Gianemilio Mazzoleni (Style Magazine), Francesci Pietrangeli (Pirelli), and Riccardo Pozzoli (The Blonde Salad) who were all very enthusiastics to partecipate to this “special” initiative.
But So Special is also the name of the book, edited by Skira, presented during the event last night at Fonderie. 128 pages with more then 100 pictures who tell, through the lens of Walter Meregalli, a new way of looking at a motorcycle: it’s not just a simple vehicle but a lifestyle, a way – for million people all over the world – of showing their personality.
Alongside the book, the video-telling designed by Raphael Monzini, projected yesterday for the very first time, available on www.triumphmotorcycles.it/so-special