THE CROWN TALES || PRESS DAY F/W 2020-2021
We at Studio Marcati have not given up and, faced with the limitations imposed on public events by the Coronavirus emergency, we have found a new format: The Crown Tales. A series of “unconventional conversations for an alternative press day”. Our ‘’online guides’’ were Tullio and Elena who with sympathy and creativity were able to share all the news and urged the public to discover the collections and projects of all our customers.
All our “unconventional conversations” are visible in streaming on our YouTube channel and were organized to allow the media to get to know our customers and to be able to continue working, despite the restrictions set by the ministerial decree.
The virtual press day represents an unprecedented communication format and relationship with the press, which can also become an opportunity for the future. By integrating traditional and digital communication models, it is possible to offer constant support to the valuable work of journalists and those who work in communication.