Triumph detta tendenza…

Unusual and unique in its genre. The Bikercouture by di Dean&Dan Caten blends with the unmistakable style of Triumph Bonneville. More than 100 guests have posed on the saddle of the two-wheel legend for the #BIKERCOUTURE portrait. The Facebook contest to assess who has best represented the evening’s mood starts today.

From the left: Cristophe Couet – Triumph General Manager, Tullio Marcati, Michela Amenduni – Triumph Marketing Manager and Elena Schiavi

SS 2013: BIKER COUTURE

Dsquared² and Triumph Motorcycles team up for the Design Week

WHO: Dean&Dan Caten and Triumph Motorcycles teamed to celebrate together the Design Week (from 9th/14th April 2013) hosting jointly a charming event at the fuori Salone.

 

WHAT: This on the road cocktail celebrates two worlds which look far apart but share in common design, character and taste. A tribute to the biker-couture, signed by Dsquared² of course! The shop windows at the Dsquared² store in Milan will be specially set up for the event featuring some of the iconic models of the British manufacturer, as the legendary Bonneville.

 

WHY: To celebrate and endorse together design and its all-inclusive 360° features which are the common ground of these two innovative brands, Dsquared² and Triumph, both ‘classical’ and unique in the fashion and motorbikes realm.

During the cocktail party Dean and Dan Caten will unveil the live set “Biker look” open to everybody wishing to pose for a picture capturing their image on a Triumph Bonneville, a real icon of motorcycling. All of the pictures will be posted the following day on a FB gallery and the 10 most voted looks will win a Triumph scale model signed by the Dsquared² twin designers. If you want to star in the shooting, hurry up!

 

 

WHEN: Wednesday 10th April 2013

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